Research and Markets: Digital Media - Impact on the Media Industry Insights 2011.

DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/476d9a/digital_media_im) has announced the addition of the "Digital Media - Impact on the Media Industry Insights" report to their offering.

The media industry has been under turmoil since the rise of digital media platforms which have impacted upon many aspects of the media industry of old. These changes, combined with an economic downturn, have led to much unrest in the media sector. Major competing sectors include TV and radio broadcasting, newspaper publishers, film and video industries.

The digital media companies are the clear leaders however, to a certain extent there will be parallel developments: one driven by Digital TV, using the traditional broadcasting networks and one driven by broadband using new fixed and mobile telco infrastructure. This report broadly describes and analyses the effect that digital media and convergence is having on the media industry.

Key Topics Covered:

1. Synopsis

2. Market summary

3. Market insights 3.1 From calls to applications 3.2 Expect delays and roadblocks 3.3 Fragmentation, consolidation, mergers and acquisitions 3.4 Where are the new opportunities? 3.5 Think international 3.6 Media and Telcos adapting business to the new Digital Economy

4. Whatever happened to media convergence? 4.1 Convergence substitution 4.2 New business models for media content required

5. TV broadcasters 5.1 Making progress 5.2 Hulu 5.3 DVR and advertising 5.3.1 DVRs impact on US TV advertising market

6. Radio broadcasters 6.1 Digital radio

7. Newspaper publishers 7.1 Newspaper publishers under pressure 7.1.1 Print News versus internet in the OECD 7.2 An interesting venture: Journalism Online 7.3 Murdochs denial a death knell for publishers 7.4 Digital e-readers 7.4.1 The hype and reality of the iPad 7.5 Brand key in online media 7.5.1 Rapidly changing online news market 7.5.2 Learn to value brands 7.5.3 PC versus mobile-centric worlds 7.5.4 Multimedia journalism

8. The video and DVD rental companies 8.1 The end of the video store? 8.2 DVD rental companies 8.3 Video-On-Demand (VoD)

9. The anomaly of the mass media 9.1 Analysis of media trends

10. Related reports

For more information visit http://www.researchandmarkets.com/research/476d9a/digital_media_im