ReachCast[TM] Wins Mashable Award for Best Social Media Service for Small Business.

ReachLocal's Web Presence Management Solution, ReachCast, Recognized by Mashable's Community to be Among 25 of the Year's Top Technology and Innovation Advancements

WOODLAND HILLS, Calif. -- ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today that ReachCast[TM], its Web presence management solution, was presented the Best Social Media Service for Small Business award at the fourth annual Mashable Awards (formerly known as Open Web Awards) gala event at the 2011 International CES[R] conference in Las Vegas, Nevada.

Mashable Founder and CEO, Pete Cashmore (center), with ReachLocal CTO, Jeff Hagins (left) and ReachLocal's General Manager and Senior Vice President for ReachCast, Alex Hawkinson (right), prior to accepting ReachCast's Mashable Award for Best Social Media Service for Small Business. (Photo: Business Wire)

Launched in 2010, ReachCast combines a proprietary technology platform with an expert service team to help small businesses build and optimize their Web presence for the purpose of driving online search discovery, powering reputation management and managing social media marketing.

"We created ReachCast to be a full-service solution to help small businesses publish more content in more places so they can get more customers," said Alex Hawkinson, General Manager and Senior Vice President of ReachCast. "We thank Mashable and their readership for recognizing the innovation and contribution ReachCast is making to provide businesses an affordable, effective way to optimize their Web presence and reach more customers."

According to Mashable, the awards recognize the year's best of technology and the Web as voted on by their community of readers, who cast more than 1.3 million nominations and votes in 25 categories, including "Most Creative Social Media Campaign," "Best Location-Based Service," and "Best Mobile Platform," among others.

The Mashable Awards were held at Cirque du Soleil's[R] Zumanity[TM] stage in the New York-New York Hotel & Casino and sponsored by consumer electronic innovators, including Aro Mobile, Ford Motor Company, BlackBerry[R], Influxis, LG Electronics and Yahoo!.

For more information about ReachCast, contact a local ReachLocal Internet Marketing Consultant at (866) 500-1692, or visit http://Ca.st. Be sure to stop by ReachLocal's blogs at http://blog.getreachcast.com and http://blog.reachlocal.com or visit us on Facebook or Twitter.

About ReachLocal, Inc.

ReachLocal, Inc.'s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch[TM]), Web presence (ReachCast[TM]), display advertising (ReachDisplay[TM]) and remarketing, online marketing analytics (TotalTrack[R]), and our out-of-the-box assisted chat service (TotalLiveChat[TM]), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, "feet-on-the-street" sales force of Internet Marketing Consultants and select third party agencies and resellers. Bizzy[TM], a personalized local business recommendation engine, is a wholly owned subsidiary of ReachLocal. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia and the United Kingdom.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to compete successfully in a highly competitive and rapidly changing marketplace, (3) failure to retain key employees, and (4) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

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